Industry News, Printers News

Tetra Pak Launches New Packaging Material Effects to Help Brands Attract Shoppers’ Attention​

Tetra Pak Artistry effects don’t require a new packaging format or new equipment.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Tetra Pak has launched a suite of new packaging material effects, known as Tetra Pak Artistry, to help food and beverage producers revitalize the look and feel of their products. These effects help brands attract shoppers’ attention without the need for the manufacturer to switch to a new packaging format or invest in new equipment.   “In a world where almost everything needs to be ‘personalizable’, we want to provide customers with something unique to help their brands rise above the noise an...

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